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THE BIBLIO FILE is a leading podcast that examines "the book" and book culture. Hosted by NIGEL BEALE it features wide ranging conversations with writers, poets, book publishers, booksellers, book editors, book collectors, book makers, book scholars, book critics, book designers, book publicists, literary agents and other best practitioners who busy themselves with the world of books.

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Sep 18, 2022

Naomi Bacon is a seasoned book marketer, and founder of The Tandem Collective. She has worked with JK Rowling’s agency, The Blair Partnership, as well as Pottermore, Pan Macmillan, Penguin and Hachette. Her ambition has always been "to be at the forefront of digital innovation, creating meaningful connections between publishing partners, content creators and brands to generate word of mouth around new book, film, theatre and TV releases." 
We talk about how she came up with her "Readalong" service, as well as word of mouth being gold-dust, measuring the impact of social media marketing on the bottom line, micro-influencers, Instagram story posts, book recommendations, optimum follower numbers, marketers as booksellers, top ten bestseller lists, shoe-string campaigns, Tik-Tok's backlist power, conveying enthusiasm, curating social media, scathing reviews, structuring public book conversations, engagement, non-fiction titles, proof of product and bespoke marketing packages for small presses. 
Naomi mentioned that Tandem offers a free video interview service for small presses who want to pitch their catalogues on Instagram and Youtube. For details, email her at